Social Media Trends that we must be Thankful for
Social media, lets us dictate and determine who we want to be. We follow whom we want to follow, we share what we want to share, and we interact with others on our terms. Social media is evolving fast! Just as you have wrapped your head around the latest platform features or developed a great new marketing technique, you will realize that, the rules have been changed now. In the spirit of Thanksgiving, we’re going to recap the three trends that we should be most thankful to this year.
Here we go.
Increasing Popularity of Instagram Stories:
Since the launch of Instagram stories, we have seen it blows up in our feed, and truth is, we like what we see! Instagram gives liberty to brands so they can promote themselves without bombarding the feed of a user’s profile with their content.
The Instagram features that automatically effaces the post and videos shared by users in 24hours, is now used by 250 million people every day. Instagram is also changing its live video feature so users can now share live videos to their Stories. Earlier Live videos on Instagram disappeared as soon as the broadcast ends, but now the videos exist for up to 24 hours. Stories have assisted in increasing the number of hours a user spend on the particular platform.
On average, the user under the age of 25 spend more than 32 minutes a day on Instagram and users who are 25 and above spend more than 24 minutes a day, and one out of five organic stories from businesses get a direct message.
Continued Investment in Influencer Marketing:
Influencer marketing continues to prove itself as one of the best ways to reach the targeted audience and drive out serious business results. The power of influencer marketing is so vast that only 3% of people can generate 90% of the impact online. Influencers are unique to the contexts they operate in. When your brand is advocated by a ‘trusted channel’, consumers sit up and take notice. By choosing the right influencer and the right campaign messaging, your brand will look more authentic. That is why 73% of marketers say that they have an allocated budget for influencer marketing, according to TapInfluence.
Paid Media continues to grow:
With social media, we get in touch with people from various aspect of life and this couldn’t have been possible if, social media had not been introduced to people. Interaction with new people leads to new ideas. We not only learn how to relate with people but also, our perspective changes because of it.
One common misconception on social media is, the more you post, the more likely people get to see your post. This suggests that solely content is not responsible for capturing the attention of users instead, by strategically planning your objective, identifying your audience, and creating thumb stopping content, you can create a paid social media plan that delivers the right message to the right audience at the right time. Now that is remarkably a winning combination.
Conclusion: Social media makes us better humans: smarter, stronger, more compassionate, more forgiving, more honest, more respectful, and wiser. With it we become more mature individuals; moreover, we mature corporately as global citizens. We can move further and faster in pace with social media as we collaborate and achieve greater possibilities than we could have ever imagined before.
So if you are reading this post, you are privileged. It means that you have access to technology. It probably means that you had enough to eat at your last meal. And it most certainly means that you have hope for tomorrow.
You should be thankful for this.
Let me know your thoughts in the comment box below.