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4 Smart Ways to Use Social Videos for Your Marketing Goals

Posted on August 22, 2017June 26, 2019 by Abhi Dwivedi

Raise your hands if you have gone a day without watching video on the Internet. Very few hands raised, right? It’s hard not to watch video online. In fact, a video is everywhere. Scroll down your Facebook feeds and you’ll see it there streaming without you even clicking on it. Search on Instagram, yup. There it is. You can’t escape from online videos. If you are a marketer or a small business owner, it’s time to embrace it. The good news is you don’t have to be a big enterprise with professional social videos team to take advantage.

The difference between social video and other types of video is important.

What are Social Videos?

Live video retain the authenticity, no matter what approach you take. Live video happens in real time and should feel like an open conversation between your brand and your audience. Social Videos can also include the pre-recorded video that has been edited to the channels unique sharing and viewing habits. The goal is to encourage engagement and sharing among your target audience. If your target is on social media, then your business should leverage video content on that platform.

Use Social Media to achieve Marketing Goals:

The power of social videos is leveraged to fuel company branding. It would be the effective strategy to showcase your company’s culture with video content, which is related to the company size.

Social Videos are not all about brand awareness, you can use it to meet marketing goals such as increasing conversions and sign ups.

1. Customer Support:

If your website is getting flooded with requests for tutorials and questions related to the topics, then video(s) can be the best solution. You can start a YouTube channel for a video series, or even create short video for your Instagram page. Through videos, customers easily understand the point which is being stated by the support member. Customer’s expectations have risen with the scarcity of time, they need instant answers and want support on their terms, short videos help support teams to deliver faster, smarter, more personalized customer support.

2. Sales Promo or Announcement:

Any social platform is popular for promoting e-commerce. A short and catchy 5- to 30-second promo video is a great way to catch and hold people’s attention on social media.

Media theorist John Berger says that “seeing comes before words. The child looks and recognizes before he/she can speak.” Videos allow a complete visual communication and help build emotional connections with people. Compared to image and text, a video is a completely different method of engaging audiences since the amount of information it can display in a second outweighs the amount of information that is read.

Three great reasons why videos have become an integral part of online promotion:

Online video is cost-effective.
Videos increase brand recognition.
Online videos are inherently viral.

3. Live Stream:

Live social videos are an increasingly popular way to provide followers with information they are seeking, especially if your goal is to nurture existing customers. Because real-time video is like a conversation with your audience, it helps deepen their connection with your brand.

Attention is the new currency in businesses and is one of the most scarce resources that seem to be more craved for than…money itself. Likes, shares and comments, they are all forms of social media attention.

How to get them?

Well, a live streaming video might be the answer. It is no secret that social videos are becoming an increasingly important element of brands inbound marketing and live streaming can take your video marketing to a completely new level. Plus, due to its cost-effective production, a real-time streaming video is much more available for small businesses, but its not just limited to that!

4. Customer Testimonial:

Sharing success stories from your customers is a way to add new voices to the mix. In today’s fast-paced world, Videos have quickly become the most effective content medium in Internet marketing. Whether it’s a product video, live streaming event, or testimonial, video engages users unlike, any other alternative content form. And, this is the biggest reason of popularity of social videos.

The value of Video Testimonials:

65 percent of your audience is inclined towards visual learning.
Website visitors are 64 percent more likely to follow through with a conversion after watching a video.
Online shoppers are 63 percent more likely to purchase a product if it has reviews and ratings.
90 percent of online shoppers say their buying decisions are influenced by online reviews.

Social media has so much potential that it is difficult for any business or brand to ignore it. Not only it can help a brand connect and engage with their target market, but it can also help drive traffic and increase conversions. Of course to do all that there’s one thing you’ll need in particular: Great social videos for marketing.

If you enjoyed this post, I’d be very grateful if you’d help it spread by emailing it to a friend, or sharing it on Twitter or Facebook. Thank you!

7 Ways to boost your Organic Reach on Facebook

Posted on August 16, 2017June 26, 2019 by Abhi Dwivedi

Feeling disheartened on getting ignored on Facebook? Or, despite lots of endeavors you are not getting the appropriate organic reach on Facebook?

Yeah! Most probably. Because…

…Nowadays your organic Facebook posts can only be seen by your most devoted fan or your ardent follower, which would not be a good news for getting better organic reach. Have you ever thought what does that mean for a social media marketer?

Facebook marketing has changed a lot over the past few years. The days are gone when getting organic reach was so easy that, all you needed to do was throw up a Facebook post and then sit back and wait for tons of engagement to fill your page. The trickiest part is Facebook’s definition of promotional content versus quality content.

We don’t exactly know what triggered Facebook’s organic reach decline. But, it’s probably due to an increase in competition in the news feed and too many promotional posts rather than the good content.

But, Facebook wants marketers to step up their game.

If you want to increase your Organic Reach on Facebook, I encourage you to be laser-focused on a proven strategy that works.

Here, in this post I want you to know about some strategies to blow up your own page.

1.Find the Right Content: If your content doesn’t click your fans, they are not going to engage with it. And if your fans don’t engage with it, you’re going to struggle for your organic reach on Facebook.

The key point behind the success of your content is to choose the right mix of the content and publish it on the right time. Each time someone likes, comments, or shares that engaging content, they send a signal to Facebook that they want to see more of our content. This helps us get seen more in the news feed when we post the links that go back to our blog. Your fans are people, and people like to be entertained. They want you to show your personality. And, they want to know you’re real.

Are you just putting links on your page? If so, you’re most likely not getting the engagement you want.

Consider mixing up the variety of your content.

2.Get to know your Facebook Insights Inside and Out: You should dig into your Facebook insights like crazy. You have to know about each page of your insights inside and out. Test your content often.

But, don’t just read the data. Learn from it. Always try to learn what it means and how to interpret the numbers. First of all, learn how to use the info in your insights to make data-driven decisions about your Facebook marketing to get the organic reach as your post deserves.

Don’t always stick with the same strategy; always change the strategy as per requirement, because the content that worked well last week might fail in this very week.

3. Always try to Stand Out in the News Feeds through Visual Marketing: To get the organic reach as you want, visual content is must for your posts. Visual marketing not only means posting photos on social media. According to BuzzSumo, the posts with the image get 2.3 times more engagement than those without images.

I’m talking about using visual marketing to tell your story and to communicate your brand’s message. Visual marketing has become a force to be reckoned with on Facebook! It’s no longer an option to post visual content on Facebook. It’s become necessary for marketers to at least learn the basics of image creation.

There are so many ways to use visual marketing to grow your Facebook page and get the deserved organic reach:

Create branded quote images.
Pull tips from your blog posts and put them on images.
Use powerful imagery to develop thought leadership in your niche.
Use visual marketing as eye candy to stand out in the news feed.

Use any of these, and you’ll be able to create branded images in a minute or two.

4. Show People that you’re paying Attention: If you have posted something on Facebook, then you won’t go to watch cricket, infact it’s the time to get the most organic reach through your post. Nobody does that, of course! Instead, you want to feel special. Real people always want to connect with other real people. They always want to know that you’re approachable. Most of all, they want to know that you’re paying attention to your page.

Once they get to know that you’re listening they would try to engage more from next time. When someone takes the time to interact with your page, acknowledge it. Even if all you do is “like” their comment, just make sure to appreciate it.

So, always respond when your fans mention you in the comments.

5. Always recycle your Evergreen Content: It is one of the cornerstones to increase your organic reach through your post.

Evergreen content is the content you create that never gets old. It stands the test of time, and it remains relevant and useful to your fans.

Each time this kind of content gets posted, it always reaches a new audience. At Post Planner, we have around 500 evergreen blog posts that rotate on our page. Not only do these posts consistently drive traffic to our website, but also they continue to build the lead in our niche.

If you have a library of evergreen content (even if it’s just 10 or 15 posts), start recycling on your Facebook page. It will contribute to your page growth and turn out to be a consistent source of website traffic for you!

6.Be Strategic about your Posting Time: There can be a lot of opinions about the posting time on Facebook. As you’re the only one who has access to your insights. Then, except you, there is no one who knows the best time to post on your page, and get the best results out of it.

Posting at the right time can mark the difference between going viral and not being noticed at all. The key here is to make this decision based on your data. If you have an online business and your audience is global, look at the times you’ve selected. Some marketers suggest posting at peak times when people are on Facebook. Others suggest posting at non-peak times since there’s less competition in the news feed. So, you need to choose proper timings to get the good results and increase your organic reach.

Here, I would suggest you to test with the timings to know which works best for your posts. Remember, the best tim to post on your page might not be the times when you are typically on Facebook. Be flexible and open to change.

We do this because people have appointments and meetings during the day that begins at the top of the hour. In the few minutes before those meetings start, what do they do? Yep, they grab their phones. Meaning, it could be a good time to increase your organic reach.

So far, this posting strategy has worked well for us.

7.Plan your Content in Advance: If your audience loses interest in your page, you’ll lose your ability to increase your Facebook organic reach. It’s a tough pill to swallow when you’re working hard to post high-quality content consistently. That’s why it is extremely important to plan your content in advance. If you plan and schedule your content ahead of time, you can be more strategic about each piece of content you post.

There is need of variety of content thus, you need to curate and create different types of contents accordingly. In doing so, you’ll always be confident in knowing that the right piece of content is going out at the right time—consistently. You’ll also avoid the stress of trying to find content to post at the last minute.

Summing up, increasing Facebook organic reach has gotten tricky—but it’s definitely still do-able! No matter how you look at it, you’ll need to be savvy and agile to get seen more in the news feed and noticed by your fans. We hope you’ll take these strategies and apply them to your own page! And we’d love to hear about your Facebook journey and your results along the way.

SAVE TIME, WORK SMART AND GROW YOUR AUDIENCE!

I hope you liked the post. Let me know about your opinion in the comment box below.

Use Social Videos to Produce Different types of Businesses

Posted on August 14, 2017June 26, 2019 by Abhi Dwivedi

The term Social Videos covers the lot of ground. It can refer to something as carefully crafted as a Super Bowl commercial, or something as raw as a live stream on Facebook. Videos don’t simply tell a message; instead, they tend to display certain meaning – video is the ultimate show that turns people more sociable. Successful social videos cut through technology, all the while conveying messages in the form of entertainment, around the world, at any hour of the day.

Want to create a wide range of content through your videos without a lot of effort?

Here in this blog, you’ll discover how to repurpose videos into many forms of valuable content.

Plan your video campaign style:

The first step is to decide what type of video content you’re going to create.

Here are some ideas to inspire your own video series:

Line up industry experts for a series of video interviews related to your topic.
Develop a series of webinars to share business tips and tactics relevant to your industry.
Use FAQs to record a number of Q&A videos.
Interview with industry experts.

If you plan to have guests involved, you can use a scheduling tool. Set up time slots that work for you and create a form requesting all of the information you want from your guests; for example, their full professional name, the best contact email for them, their Skype username, and so on.

Record & edit your Social Videos:

To help you handle your social video campaign in-house, you’ll need two sets of tools; one set for recording and one set for editing.

Recording tools: Skype and other recording apps it supports, YouTube live and for webinars consider Clickmeeting, GoToWebinar, Adobe Connect, Livestream, and WebinarJam.

Editing Tools: Two of the easiest editing tools to use is iMovie (Mac only) and YouTube Editor (online).

Both have all of the basic features for editing video, including trimming, splitting, audio extraction, adding titles and video transitions, and much more. Prepare a full video transcript and/or include a well-structured summary with takeaways and links to any tools and resources mentioned in the episode.

Research Keywords for Individual Asset Landing Page Titles:

The social videos you create will produce assets for at least three landing pages that you can optimize for search engines like YouTube video page, SoundCloud podcast episode page, blog post page.

You’ll need to add original content to each of the three landing pages, so plan your content marketing editorial calendar accordingly. The more original content that search engines can find on these pages, the better and higher they’ll rank in search results.

So, always try to put the titles that are related to the inside content and also expand your brand SEO opportunities.

Publish & Promote your Social Videos:

Once you’re done with your videos, publish it on YouTube. Here’s the list of some elements that you need to keep in your mind while you publish the videos:

Title: The length of 70 characters would work best for YouTube videos.
Description: YouTube lets you use up to 5,000 characters in your description; the more, the better.
Tags: You can use up to 500 characters when adding tags.
Playlist: Sort your videos into optimized YouTube playlists.
Custom thumbnail: Choose a high-resolution (1280x 720) image.

After you publish your video, be sure to add YouTube end screens and cards.

Try to turn your audio into podcasts as they increase your brand exposure to more platforms.

Write a Blog Post and Embed the Video and Audio:

Create multimedia blog posts offering readers at least three ways to consume your content:

Provide an on-page text transcript or summary, or both. Use visuals you created for your social videos to beautify each blog post.
Embed your video from YouTube. Also, add a direct text link to your YouTube video page below; this will help the video page rank higher in Google.
Offer a PDF download with takeaways and links.

Combine Videos into a Video Course:

If you’re doing instructional social videos on related topics, combine all those videos into a (free) course. The only additional task is to add a solid course description for each of the following sites:

Udemy is free to join and add courses too. It’s a good platform for bringing in new students.
Teachable is a good Udemy alternative, but it has less activity.
Kajabi is the most solid platform, giving you lots of course-building and marketing tools.

Creating your video campaign is an easy and highly effective way to try video marketing, and walk away with lots of solid content assets and developed social media channels. Finally, be creative, not only with the videos themselves but in the campaign strategy you build around them. As my head of marketing quotes, “creativity wins over the cost of production every time.” Get that bit right and video won’t just be the future of content marketing, it’ll be the future of content marketing for you.

Did you discover some great strategies in creating social videos? if yes then let us know in the comment section below that What are your exciting ideas of marketing—and how are you implementing them?