Tag: social videos

Raise your hands if you have gone a day without watching video on the Internet. Very few hands raised, right? It’s hard not to watch video online. In fact, a video is everywhere. Scroll down your Facebook feeds and you’ll see it there streaming without you even clicking on it. Search on Instagram, yup. There it is. You can’t escape from online videos. If you are a marketer or a small business owner, it’s time to embrace it. The good news is you don’t have to be a big enterprise with professional social videos team to take advantage.

The difference between social video and other types of video is important.

What are Social Videos?

Live video retain the authenticity, no matter what approach you take. Live video happens in real time and should feel like an open conversation between your brand and your audience. Social Videos can also include the pre-recorded video that has been edited to the channels unique sharing and viewing habits. The goal is to encourage engagement and sharing among your target audience. If your target is on social media, then your business should leverage video content on that platform.

Use Social Media to achieve Marketing Goals:

The power of social videos is leveraged to fuel company branding. It would be the effective strategy to showcase your company’s culture with video content, which is related to the company size.

Social Videos are not all about brand awareness, you can use it to meet marketing goals such as increasing conversions and sign ups.

1. Customer Support:

If your website is getting flooded with requests for tutorials and questions related to the topics, then video(s) can be the best solution.  You can start a YouTube channel for a video series, or even create short video for your Instagram page. Through videos, customers easily understand the point which is being stated by the support member. Customer’s expectations have risen with the scarcity of time, they need instant answers and want support on their terms, short videos help support teams to deliver faster, smarter, more personalized customer support.

2. Sales Promo or Announcement:

Any social platform is popular for promoting e-commerce. A short and catchy 5- to 30-second promo video is a great way to catch and hold people’s attention on social media.

Media theorist John Berger says that “seeing comes before words. The child looks and recognizes before he/she can speak.” Videos allow a complete visual communication and help build emotional connections with people. Compared to image and text, a video is a completely different method of engaging audiences since the amount of information it can display in a second outweighs the amount of information that is read.

 

Three great reasons why videos have become an integral part of online promotion:

1. Online video is cost-effective.
2. Videos increase brand recognition.
3. Online videos are inherently viral.

3. Live Stream:

Live social videos are an increasingly popular way to provide followers with information they are seeking, especially if your goal is to nurture existing customers. Because real-time video is like a conversation with your audience, it helps deepen their connection with your brand.

Attention is the new currency in businesses and is one of the most scarce resources that seem to be more craved for than…money itself. Likes, shares and comments, they are all forms of social media attention.

How to get them?

Well, a live streaming video might be the answer. It is no secret that social videos are becoming an increasingly important element of brands inbound marketing and live streaming can take your video marketing to a completely new level. Plus, due to its cost-effective production, a real-time streaming video is much more available for small businesses, but its not just limited to that!

4. Customer Testimonial:

Sharing success stories from your customers is a way to add new voices to the mix. In today’s fast-paced world, Videos have quickly become the most effective content medium in Internet marketing. Whether it’s a product video, live streaming event, or testimonial, video engages users unlike, any other alternative content form. And, this is the biggest reason of popularity of social videos.

 

 

The value of Video Testimonials:

• 65 percent of your audience is inclined towards visual learning.
• Website visitors are 64 percent more likely to follow through with a conversion after watching a video.
• Online shoppers are 63 percent more likely to purchase a product if it has reviews and ratings.
• 90 percent of online shoppers say their buying decisions are influenced by online reviews.

Social media has so much potential that it is difficult for any business or brand to ignore it. Not only it can help a brand connect and engage with their target market, but it can also help drive traffic and increase conversions. Of course to do all that there’s one thing you’ll need in particular: Great social videos for marketing.

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The term Social Videos covers the lot of ground. It can refer to something as carefully crafted as a Super Bowl commercial, or something as raw as a live stream on Facebook. Videos don’t simply tell a message; instead, they tend to display certain meaning – video is the ultimate show that turns people more sociable. Successful social videos cut through technology, all the while conveying messages in the form of entertainment, around the world, at any hour of the day.

Want to create a wide range of content through your videos without a lot of effort?

Here in this blog, you’ll discover how to repurpose videos into many forms of valuable content.

Plan your video campaign style:

The first step is to decide what type of video content you’re going to create.

Here are some ideas to inspire your own video series:

• Line up industry experts for a series of video interviews related to your topic.
• Develop a series of webinars to share business tips and tactics relevant to your industry.
• Use FAQs to record a number of Q&A videos.
• Interview with industry experts.

If you plan to have guests involved, you can use a scheduling tool. Set up time slots that work for you and create a form requesting all of the information you want from your guests; for example, their full professional name, the best contact email for them, their Skype username, and so on.

 

Record & edit your Social Videos:

To help you handle your social video campaign in-house, you’ll need two sets of tools; one set for recording and one set for editing.

Recording tools: Skype and other recording apps it supports, YouTube live and for webinars consider Clickmeeting, GoToWebinar, Adobe Connect, Livestream, and WebinarJam.

Editing Tools: Two of the easiest editing tools to use is iMovie (Mac only) and YouTube Editor (online).

Both have all of the basic features for editing video, including trimming, splitting, audio extraction, adding titles and video transitions, and much more. Prepare a full video transcript and/or include a well-structured summary with takeaways and links to any tools and resources mentioned in the episode.

 

 

Research Keywords for Individual Asset Landing Page Titles:

The social videos you create will produce assets for at least three landing pages that you can optimize for search engines like YouTube video page, SoundCloud podcast episode page, blog post page.

You’ll need to add original content to each of the three landing pages, so plan your content marketing editorial calendar accordingly. The more original content that search engines can find on these pages, the better and higher they’ll rank in search results.

So, always try to put the titles that are related to the inside content and also expand your brand SEO opportunities.

Publish & Promote your Social Videos:

Once you’re done with your videos, publish it on YouTube. Here’s the list of some elements that you need to keep in your mind while you publish the videos:

• Title: The length of 70 characters would work best for YouTube videos.
• Description: YouTube lets you use up to 5,000 characters in your description; the more, the better.
• Tags: You can use up to 500 characters when adding tags.
• Playlist: Sort your videos into optimized YouTube playlists.
• Custom thumbnail: Choose a high-resolution (1280x 720) image.

After you publish your video, be sure to add YouTube end screens and cards.

Try to turn your audio into podcasts as they increase your brand exposure to more platforms.

Write a Blog Post and Embed the Video and Audio:

Create multimedia blog posts offering readers at least three ways to consume your content:

• Provide an on-page text transcript or summary, or both. Use visuals you created for your social videos to beautify each blog post.
• Embed your video from YouTube. Also, add a direct text link to your YouTube video page below; this will help the video page rank higher in Google.
• Offer a PDF download with takeaways and links.

Combine Videos into a Video Course:

If you’re doing instructional social videos on related topics, combine all those videos into a (free) course. The only additional task is to add a solid course description for each of the following sites:

• Udemy is free to join and add courses too. It’s a good platform for bringing in new students.
• Teachable is a good Udemy alternative, but it has less activity.
• Kajabi is the most solid platform, giving you lots of course-building and marketing tools.

Creating your video campaign is an easy and highly effective way to try video marketing, and walk away with lots of solid content assets and developed social media channels. Finally, be creative, not only with the videos themselves but in the campaign strategy you build around them. As my head of marketing quotes, “creativity wins over the cost of production every time.” Get that bit right and video won’t just be the future of content marketing, it’ll be the future of content marketing for you.

 

Did you discover some great strategies in creating social videos? if yes then let us know in the comment section below that What are your exciting ideas of marketing—and how are you implementing them?