Category: Social Media

So, you’ve got a great idea about writing a blog post, but you’re bit confused about where to start from. But you should not worry about it, because this is something a lot of Bloggers go through.

If you’re stuck and you’re looking for help, go through this blog post. Here you’ll get some steps to write a perfect blog.

1. At first, pick up an appropriate topic:

Before writing about anything, you need to have a clear picture if what  you’re going to write about. Pick a topic in any niche you want to write on and you’re passionate about. Try to pick a topic that is interesting, motivational and has a positive influence on society.

When you’re passionate about the something, it gets much easier for you to express your views about it, in an effective way.

2. Understand your Audience:

Understand whom you’re writing for so that you can create a piece of content that really speaks their language. This will help you connect with people.

Try to think from their perception, so that they feel related and cognate to the text they are reading. Think about their demographics and keep few points in mind while writing:

• Keep in mind their age and gender.
• Their location, whether rural or urban.
• Their marital status.
• Their education status.
• Their income level.
• Their personality type means their likes and dislikes.

3. Pick up a working Title:

Pick a title that roughly describes your topic. It can be rough, or the  perfect title. But it must explain the gist and the main message of your post.

4. Arrange the Content:

For better writing, you need to first arrange your content. Split your content into sections and give each section a heading. Make every heading very clear that what it is about. Describe it clearly to remove the ambiguity between all the headings.

You must emphasize on a key area under each topic that you want to cover for your reader. And, further describe everything accordingly that rotates around the key point to explain everything exactly.

After writing headings, add notes highlighting key points you want to discuss. Writing notes would be helpful in writing the main content later on.

5. Your intro plays the Key Role for your Posts:

Your intro is very important for your blog posts. It needs to grab your audience’s attention and get them hooked on reading the rest of your post. You must understand their perception and capture their interest within first few lines so that they love to dive through your post and they continue reading it.

You must give them the incentive to keep them reading. Show them that how you can relate to the user and the position they are in. You must explain to them how your post is going to solve their issues. So that they love to read it.

6. It’s time to start Writing:

It’s the time for your first draft. Walk through each of your headings and expand on the nodes you made earlier. Do not worry about spelling and grammar right now, just focus on getting your message across to your audience. Your content must be clear and meaningful.

There is a difference in writing a blog post and writing a term paper. Do not feel any burden or pressure while writing, write freely. Make your writing personal and try making a connection with the reader. Dont hesitate to show your true personality with your writing.

Explore more while writing. Before you start writing go to your “den” your ideal place for writing where you can remove all the distractions.

7. Proof Reading of your Post:

Read your post from the start to review it. Proofreading is must, so that you can find that where you need to make changes. Read and make notes of anything you want to revisit later.

Your writing must be in natural flow. Do not forget to add all the points you wanted to add. Your content must be to the point, make sure you do not add any unnecessary content. You must answer all the questions and solve all the problems of your readers that are related to the topic you are writing about .

8. Optimize for On-page SEO:

Ultimately, you want that your post would be seen by a large group of people. Otherwise, no point of writing it. So you need to make sure that your webpage is optimized for the search engines. Some key points to make it SEO full are:

• Write the best content for your writers.
• Add your primary keywords in your titles and header tags.
• Also, use the keywords in your alternative text for the images.

9. Add a Featured-Image:

Add a featured-image at last in your post which makes it stands out of the crowd of other posts. Your featured image must be eye-catchy. It must add a great punch to your posts.

Featured image is the identity of your blog post, it will be displayed on your archive page and when your post is shared on social media.

10. Add a CTA:

Once a reader has finished reading, present them with a prominent Call-To-Action to complete. Like you can ask your readers to sign-up to your newsletter once they reach at the end of the post.

These are all the foundation points that you will require to write a good post. Hope you gonna like the post and will definitely get the idea of writing a good blog post.

Let me know about your opinion. Also, write in the comment box below if you’ve any other ideas of writing a good blog post.

The quickest way to approach newest audience and to gain masses of the social proof, you need to create highly shareable content that easily gets shared. It’s true that social media has been dubbed pay to play, but it would become really easy if you have highly engaging and shareable content, as the content will do the job for you, and ultimately you will rely less on paying for reach.

So, all you need to do is create engaging content.

But it’s easier said than done, right?! Don’t worry, after reading this, you’ll easily create highly shareable content!

It’s true that creating highly engaging content is really tough. And you put all the efforts in creating perfect posts, researching, writing, proofreading, publishing and promoting. But, ultimately what happens?

No likes, no comments, and definitely no shares.

So, how you really going to get the content that gets shared easily on different social media platform.

There are 5 fundamental reasons why people are going to share your content on social media:-

1. Create more Brand Advocacy:

After liking your brand, suppose someone has started retweeting everything you did, and this keeps on growing every day… after 6 months you will have hundreds of people retweeting everything you did, just imagine how cool would that be!

Be Proactive:

It’s not necessary that you have loads of people saying how great you’re, the need is to only get engaged with the perfect clients. If you want to create new relationships and keep up with existing relationships, make regular time in your diary to proactively go out and interact with people. The more conversations you’re having, the more reach you’re going to get on your posts because the algorithms on social media platforms now give preference to posts from people who you interact more with.

Be Reliable:

Brand advocates will share your content even without reading it in most cases – because they know what to expect from your content. They know the style, they know it will be great quality and they blindly trust you enough to share it without even reading.

So, keep on doing the good work and try your best with every post.

Let them in:

People can only be the fans of whom they really know a bit more, so let them in a bit more, tell you story and share things. Be humble and modest rather than bragging, tell people your flaws and allow them to feel something for you.

2. Tap into their Emotions:

If we can tap into emotions, we can unlock the power to move people into action. Tell your story, show your audience how much effort you’re really putting into it, what it means to you, show your training high altitude simulation mask you have to wear, show the miserable weather you’re out in… be honest, raw and open.

Then really you’re ready for a massive engagement and huge traffic.

The emotions you can tap into on social media are: love, joy, disgust, anger, surprise, envy, amazement etc.

3. Appearance:

People will only share content online that aids them in their goals to portray themselves how they want to be seen, whether that’s helpful, caring, funny, smart, sexy, trendy and so on.

So we need to reverse engineer this and think about how we can create content that makes our audience look good by sharing.

You can grow incredibly fast by appealing target audiences own appearance. Now it’s your turn, how can your content make your audience look good by sharing your content. If you want more shares, help your audience look good with your content.

4. Always do Cause-based Content Marketing:

If you want more shares, align your brand with a cause that is both real and relevant. If you can align your brand with something your audience is passionate about and cares about then you hold the power to be shared. This is Cause-Based Content Marketing.

You can start a campaign with a cause for the welfare of the people in any particular area or age group.

For example, you can start a ‘Without drinking, Safe Driving Campaign’, and now just think of the people whose lives had been impacted by the drunk driving and they just want to promote safe driving. They will surely have a great impact of this message, and will definitely share this message.

Apply it to your Business:

Success in this area is all about developing the right strategy and executing it in an authentic, organic way that brings mutual benefit to everyone involved. So it needs to be real. But it also needs to support something relevant to your business and audience.

5. High Value:

Put more effort into making your content better and giving as much value as you could, to get the massive engagement.

Whenever you are going to write a blog post or article, always start with a lot of research doing, create unique images or posts, proofread it many times and then you can write a better post. And, you’ll start getting more shares than ever, more fans, more subscribers and more customers.

So, always think how much value you’re giving to your content. If you’ve followed the full process of unique images, proof-reading etc, then surely you’ll get insane engagement.

Go the extra mile, it’s never crowded.

We’ve spent a ton of time researching and testing the ideas in this article so that we can help you as much as possible, not to mention spending all day writing this article!

So if you have enjoyed this article, we’d love it if you could give us a comment and a share!

Engagement is the key to the success of social media marketing- that is why brands that drive more engagement from their audience are generally rewarded with better visibility and organic reach.

In today’s social media world, it is very tough to get a large number of followers, an engaged audience, and a boost in organic visibility. And, what’s next? It’s not the end goal. Yes.

If you’ve already mastered the strategy of social media engagement, you’re partway to the finish line. But do you know the skill of translating ordinary social media conversations into actionable sales leads?

1. Dig into Your Data:

Go through your data to know which social media platform can generate most leads for your business. Start  from there. Then, try & find out what your audience is talking about on social media and how it relates to your brand. Don’t just focus on the conversations happening on your social media pages and profiles. Instead, branch out into relevant groups and pages where people are engaging in real conversations.

Through the search capabilities of social networks like Facebook and Twitter it would be easy to discover these conversations.

2. Conversations can be Used to Uncover Hidden Objections:

Social media users share everything on the social media, so always dive into the conversations of your target customers for the valuable insights about struggles they are facing while purchasing the products and, what stops them from buying. Start asking questions to them about their purchase- on your brand’s social media purchase profiles.

Do not let your customers feel ignored, because if they once feel ignored, they don’t often turn into the regular customers. So, once you’ve engaged with them in conversation, you must follow through.

3. Provide them Offers that Deliver more Value:

It’s not really tough to get your customers to sign up for free. The real task is to keep them engaged and move them through the sales funnel. You need to deliver real value at every step. Use the insights you gained from conversation and data mining to develop targeted offers and valuable content that answers questions and helps to overcome buying objections. Always use case studies to showcase how your products and services can help them increase ROI.

Provide them the real offers that deliver them more value and get them the best offer.

4. Make Sharing Simple: 

Your followers can be the best marketing tool at the time when your content and your offers need to get more eyes. When you offer compelling content and valuable experiences, make it simple for followers to share. Make sharing practically effortless by placing social media share buttons on your site. With conveniently located, prominent share buttons, you’ll lower the risk of losing out on a potential social share because nobody will be interested in copying and pasting the URL to create a new social media post.

5. Incorporate a Call-to-Action:

Do not forget to ask what you actually want, otherwise, you’re not going to get that. So, always incorporate a clear CTA.

Try to add some action words, like:

• Download
• Click here to…
• Learn more
• Get your copy

Try to add some urgency situation through your phrases:

• Last Reminder!
• It’s Almost Gone!
• Last Day!

A great CTA button can direct users, to your desired action, improve conversion rates, and ultimately help your website achieve its defined objectives.

5. Your Social Media Landing Pages must be Social Media Platform Specific:

Once you’ve earned that coveted click, you’ve gotten their attention—but that’s not enough, you have to keep their attention intact. Landing pages should be concise and compelling, offering a value substantial enough to earn the prospect’s email address or other contact information. And, if you’re successful in doing that, your followers would become your permanent customers.

From there, you can qualify them, kick off automated, personalized drip campaigns, and implement the other lead nurturing measures to pass through the sales funnel.

Although this process will apparently help you turn conversations into actionable sales leads, it’s not a once-and-done initiative. Marketing means constantly monitoring conversations to stay in-tune with your audience, testing and optimizing your messaging, and targeting your offers to their current and most pressing needs and wants.

Hope you liked the post, to get the sales leads as you want. Let me know your opinions so that I can write even better the next time.