Author: Abhi Dwivedi

Video marketing is on the rise, and if you’re still not using YouTube for your business, you’re seriously missing out. Being the world’s second-largest search engine, YouTube can help to engage your target audience and help them find your content quickly.

But if you already have a YouTube channel and it doesn’t seem to be growing, we are here to help. The following are four ways you can grow your YouTube channel:

1. Titles, Tags, and Keywords

When it comes to YouTube, titles, tags, and keywords are very important. Using the right titles, tags, and keywords will help your videos get noticed by more people. The titles of your videos should be able to pique your viewers’ curiosity.

It’s advisable to pick your keywords before you start creating the video content. It’ll help you combine the best information around that specific topic, and you’ll be able to include your keywords naturally throughout the content.

Be sure to include some good keywords and tags. Besides, writing good descriptions and posting great thumbnails is also essential. It proves beneficial for the visibility of your videos and ranks them in searches.

• Filming and Editing

Filming and editing are important elements of the video creation process which can’t be ignored. If you’re not sure you can film videos and edit them well, you can hire someone or take the help of your content team.

However, it never hurts to learn the basics of filming and photography and know how to use editing software. Make sure to invest in some good equipment and spend a good amount of time on the editing process.

• Content and Consistency

Don’t do what your competitors are doing. Your content should be unique. If you want to make engaging videos, you have to think out of the box. Good content provides useful information and keeps your audience interested.

Additionally, consistency can go a long way in growing your YouTube channel. You’ll have to upload regularly, or else you can lose subscribers.

YouTubers that are consistent with their uploads get more attention. So, if you’re not getting enough views, likes, and shares, increase your uploading frequency.

• Promote your Videos

The easiest way to grow your YouTube channel is to promote your YouTube videos on other social media platforms. You can use various popular social media platforms, including Twitter, Instagram, Facebook, and Snapchat, to promote your content.

Being active and engaging with people on other social media platforms will spike your viewers on YouTube as well. You can share tidbits of your YouTube videos and their links on your social media accounts. Stay in touch with your customers, answer their questions, and ask for feedback.

YouTube rewards channels that have more engagement compared to others. Everything from the overall time spent on the channel and watch time to likes, dislikes, and comments is taken into account. So, try to respond to most of the comments you receive.

Remember that patience is the key to success. You should not give up within few months. Your YouTube channel won’t grow overnight. Be realistic and keep believing in yourself.

Do you know that more than 2 billion people play video games worldwide? But what’s even more shocking is that the global video game revenue reached $179.7 billion in 2020. And according to IDC data, it’s estimated to increase by more than 20% this year.

Playing video games is a fun pastime for kids, teens, and even adults. It offers a way to get rid of the stress, connect with friends, and enjoy the challenges that video games present.

But unfortunately, some people spend so much time playing video games that it becomes an addictive disorder that takes over their lives. It alienates them from society and consumes a large amount of time as they try to win repeatedly.

Do you think that your loved ones are addicted to gaming?

Read on to know how you can determine if someone is addicted to video games and what you can do to help them.

Symptoms of Video Game Addiction

There are lots of factors that determine whether a person is addicted to video games or not. The first thing you need to find out is why the person plays video games and how much they are involved in it.

You can tell if a person is addicted to video games by their actions. For instance, if they are becoming antisocial, play video games most of the time, and don’t do anything other than playing video games; they have video game addiction.

In contrast, if a person is playing video games because he or she is passionate about video games, wants to get involved in the industry, and is interested in learning game development, they’re not a video game addict.

Some of the physical symptoms of video game addiction include:

• Poor personal hygiene
• Fatigue
• Migraines that may results due to eye strain or intense concentration
• Carpal tunnel syndrome

Some of the emotional symptoms of video game addiction include:

• Inability to set limits on the time spent gaming
• Feelings of restlessness when unable to play
• Anger, irritability, or anxiety when forced to stop gaming
• Lying to friends and family regarding the amount of time spent playing
• Isolation from people to spend more time gaming
• Preoccupation with thoughts of video games and anticipation of the next online session

Ways to Help a Video Game Addict

You can help your family member or friend who has a gaming addiction in the following ways:

• Help them Interact with the Real World

You have to get the addicted person to leave their gaming space at home and interact with the real world. You can make them realize that you want to do some other activities too rather than just playing video games. You can visit a place which they like together.

• Encourage Them to Pursue a Career

Another great way to help someone with a video game addiction is to ask them about their plans for the long run. Usually, they won’t have any plans. And to be honest, they won’t even care about the future.

You should encourage them to pursue a career. Video game addicts believe that they can escape this world by playing video games.

• Help them participate in competitive events

You can also help a video game addict by getting them involved in any tournament or competitive events they love. This is a good way to introduce them to new people. They can even get inspired to get productively involved in video gaming.

Tags are one of the most important ranking factors in the search algorithm of YouTube. That’s the reason why YouTube pros recommend adding as many tags as you can. But be sure to enter the relevant tags only.

Video tags, a.k.a. YouTube tags, refer to the words and phrases that are used to describe a YouTube video or give YouTube context about a video. These are descriptive keywords that you can add to your YouTube videos to help your viewers find your content.

Besides tags, a video’s title, description, and thumbnail are also important pieces of metadata that help your videos rank higher in searches.

Why are Tags Important?

YouTube considers everything from the number of views, keywords, views in common, titles to user retention and engagement. However, tagging is the most important step to rank your video in YouTube search results.

Just like other pieces of metadata, video tags offer you a way to provide information to YouTube and Google regarding your videos. Thus, tags affect the likelihood of your videos being found in search engines. It, in turn, determines whether your videos will get the right exposure or not.

You can use the right tags to rank your videos in YouTube search results too. It will prove very beneficial if you have an online business. When you enter tags on YouTube videos, it will help your target audience find your video and discover your products and services.

When the audience types keywords relevant to your tags, your YouTube videos will appear in their search results.

Steps to Add Tags to YouTube Videos

The process of entering tags on YouTube videos is pretty easy. But first, you have to do some research and find out which tags will be best for your video.

I can’t stress this enough. Always use relevant tags, or else YouTube and Google will make your videos invisible to searchers.

Here the steps you have to take to enter tags on YouTube videos:

1. First, open your browser and go to https://www.youtube.com/. If you’re not already logged in, log in to your YouTube account using your username and password.
2. Now, click on your profile icon. You will find it at the top-right corner of the page after you log in.
3. At the top of the drop-down menu, you’ll find My Channel. Select it.
4. Once the My Channel page is displayed, select Customize Channel, located at the page’s top-right corner. Selecting this option will show you the settings for your channel.
5. Under the Home tab, you’ll find the Upload a Video option. Once you select this option, it’ll direct you to choose a video file that you want to upload on YouTube.
6. Click on Upload a file. A pop-up menu will be displayed where you can search for the desired file.
7. Keep browsing until you find the folder where your video file is saved.
8. Click on that video file, and select Open, located at the bottom-right of the menu.
9. Click Next, then select Tags field to start entering your tags.
10. Choose a title and write a description for your video.
11. Finally, select Done to post your video.

Video games have many benefits. Playing video games improves your memory, reasoning, problem-solving, and several other skills. Video games are very entertaining and engaging. That is the reason why kids, teens, and even adults love playing video games.

According to the Electronic Entertainment Design and Research study, more than 67% of Americans play video games on either one or multiple gaming platforms. Kids and teens are spending more and more time playing video games with their friends and people they met online.

Thus, playing video games can be helpful in developing social skills. They offer a great way to connect people and allow them to communicate even if they can’t meet each other in person.

A large number of young people playing multiplayer games have developed cooperation and supporting skills as they have to work together to win the game. This is usually a positive experience.

Video Games Connect People

Video games are a social form of entertainment. They have the ability to connect people locally and also allow them to team up with people from countries around the world.

Most video games encourage players to be social and work together. Gamers have to work in teams and cooperate to reach a common goal.

Video games can also help to develop good leadership skills. Players get an opportunity to take the leader’s position, helping them develop better social networking skills, teamwork, and other leadership skills.

All these skills are important in the real world too. Gamers are able to create and maintain stronger friendships, especially in school and work environments.

Besides, studies have confirmed that playing video games creates and improves friendships amongst players. Even if the players are fighting against each other in the game, they’re sharing experiences. It results in long-lasting friendships.

Safe Places for Vulnerable People

Video games are safe places for vulnerable individuals because they allow them to communicate whenever they want to. There is no pressure to respond immediately, and the individuals are also not required to be in the same physical space as others.

Research suggests that video games can be a safe place for people with autism spectrum disorders, insecure attachment styles, major depressive disorder, and people with social anxiety. All these individuals find it difficult to spend time with others in-person.

But video games help these individuals foster connections along with developing the skills and confidence necessary to interact face-to-face.

Online video games allow players to talk to others and make friends even when they’re not emotionally or physically able to leave their homes. In fact, research has shown that most people who met online do end up spending time with each other.

In addition, chat filters and reporting features have made online spaces safer than ever. But it’s still necessary for parents to keep an eye on their children. Parents should take steps to ensure their children’s safety online.

Online video games are an important part of the lives of kids and teens today, and they should be recognized as a source of social support.

A content strategy refers to the process of planning, creating, and using content as a primary means to achieve your business goals. Many business owners and marketers think that they can create content without a content strategy. But if you’re one of them, you’re sadly mistaken!

When you don’t have a content creation strategy, you won’t be able to create high-quality content that can help you attain your business goals and succeed over the long-haul. So, it’s critical to develop a good content creation strategy. 

Whether you’ve just started to create content or you’ve been using the same content strategy for a while, we have a complete guide to help you create a sound content strategy.

Steps to Create Content Strategy

Here are the steps you should take to create an excellent content strategy:

1. Define your Goals

The first thing you need to know is that high-quality content is created for a purpose. You have to determine why you’re creating content and clearly define your goals.

Your goal can be anything from boosting brand awareness and generating leads to attracting customers and improving search ranking results. Once you define your goals, it becomes easier to figure out the best way you can achieve them.

• Study your Audience

A successful content strategy can’t be developed without knowing the target audience. You have to determine the buyer persona to produce more relevant and valuable content. When you know your audience, your content creation strategy becomes more effective.

You can enable Google Demographics and Interests reports to find out what types of sites your target audience is already visiting. Google Analytics can also help you study your audience and check which kind of content your prospects engage with.

• Map the buyer’s journey

The ultimate goal of content creation is to drive revenue. So, it’s best to map the buyer’s journey and create the marketing funnel. Brand awareness comes first since your prospects won’t buy your products if they know nothing about them.

You can establish trust through blog posts, videos, infographics, and social media. Your content should also be capable of influencing the consumer purchase decisions and retaining customers.

• Choose a Content Management System

It’s also essential to have a content management system in place (CMS). It’ll assist you in creating, managing, and tracking your content. All content management systems have some common parts and tools, including content creation, content publication, and content analytics.

CMS will help you measure the results of your content creation and marketing efforts. If you’re simply creating content without analyzing your users’ feedback, you won’t know whether your strategy is effective or not.

• Create Content

Once you have all the necessary information about your target audience, you can start creating content. The first step in content creation is to gather ideas. You should also perform SEO analysis. It’ll help you compile a list of primary and secondary keywords and determine the best topics to write about.

Next, you have to identify which content format can help you present your content ideas, research, and overall understanding of the topic in a compelling way. There are a variety of options for creating content. You can write a blog post, create an infographic, a video, or something else.

Once you have created your content, you have to publish it. It’s also important to amplify your content by determining the places your audience is visiting online and then publishing on those channels to reach a wider audience.

Content creation has become a valuable asset in Ecommerce. The demand for good content is higher than ever before, so it’s crucial for you to create awesome content if you want to grow your online business.

Unique products and services might grab the attention, and attractive prices might influence decisions, but the content is what ultimately sells your products online. Remember that people won’t buy your products if they know nothing about them.

What is Ecommerce Content?

Ecommerce content refers to the content created to attract potential customers over an electronic network. It includes blog posts, tutorial videos, product descriptions, and infographics.

The most important thing is to create relevant and engaging content for your audience. And for that, you’ll need a compelling content strategy. You should provide all the necessary information about products and services.

Good content has the ability to engage the users quickly and answer all of their questions about the product or service before they even need to ask them.

What is Ecommerce Content Marketing?

Content creation for Ecommerce alone won’t do you any good. You also need an excellent Ecommerce content marketing strategy. Once you have created content in various different formats, you have to share it with targeted audiences.

Keep in mind that your ultimate goal is to generate more leads and drive more customers to your website. Good content boosts your SEO rankings. It, in turn, helps your target audience find your products more easily. It also helps your brand to drive engagement and turn visitors into customers.

How to Create Content for Ecommerce?

The following are the steps you need to take to create content for Ecommerce:

1. Identify your Target Audience

It’s surprising how many people don’t even know their target audience. They’re simply creating content that they think is important. But you should not make the same mistake.

So, the first step in content creation for Ecommerce is to identify your target audience. Specify the age, gender, location, likes, and dislikes of your target audience. You’ll have to do some research. But it’ll ensure a high success rate and lead to conversions.

• Identify Hot Trends

The next step in content creation for Ecommerce is to figure out what’s trending at the moment. By staying up-to-date on news and trends and knowing what’s happening in your sector, you can reach a wider audience.

You need to know the habits of your target audience. It’ll help you distribute the right content for each platform. Sell products and services related to what’s trending and what your customers really want.

• Create Content

If you create content before figuring out the best platforms to distribute content for your target audience, it’ll end in a disaster. So, identify your target audience and specify which platforms are best for distributing your content before you start creating content.

It’ll save you from creating content that people won’t end up seeing. You have to use your content marketing resources efficiently. For example, if your audience mostly consumes content on YouTube, spending all of your resources on blogging is not the right decision.

Content creation and marketing is an incredibly effective way to engage your target audience, establish yourself as an expert, and promote your brand. It helps you gain customers, traffic, leads, and sales.

Creating useful, informative, and relevant content is a surefire way to success. This is the reason why so many businesses are investing in content creation and marketing.

If you want to improve your content creation strategy or implement a new initiative, take a look at the following content creation eBooks.

1. Lean Content Marketing: How to Create Content on a Budget – Marketo

If you have a small business or you’re low on resources, this content creation eBook is for you. It will teach you how to do more with less. Even if you have limited resources, you can create content that will grow your business.

You can learn about the ways you can build a content team, reward content creation, get the most mileage out of your investment, and come up with million-dollar content ideas. All that on a budget.

• Understanding SEO techniques – Tone

If you wan to become a successful content creator, you have to master SEO. In this eBook, you’ll learn everything about SEO and what techniques prove helpful in improving search engine ranking and in turn, boost brand awareness.

This great guide is full of valuable tips for marketers and help them utilize SEO throughout their content. You’ll also learn about some amazing SEO tools and how search engines view your website.

• 8 Steps to Blogging Mastery – Jeff Bullas

Blogging is crucial for the success of your business. You can acquire lots of new customers by creating effective blog content. This content creation eBook by the popular blogger Jeff Bullas is going to help you a lot.

In his book, Jeff tells what he did to grow his blog traffic to over 4 million visitors a year. You’ll also find out how you can create a memorable blog and create inspiring content. Jeff also presents a five-step marketing plan and techniques for building a successful blogging foundation.

• What is Creativity? – Shelli Walsh

In the business and marketing world, creativity has become a necessity. You have to be creative if you want to stand out from your competitors.

Do you think that you have no creative bone in your body? If your answer is ‘Yes’ then you need to read this content creation eBook. It first introduces what creative thinking and creativity actually is. This book also presents the point of views of various industry thought leaders on creativity.

• The Marketer’s Crash Course in Visual Content Creation – HubSpot

Do you know that 55% of content creators focus on creating more visual content this year? The reason is that visual content gets more views, more shares, increase conversions, and boost customer retention.

If you’re unsure of your design skills, this content creation eBook will be very helpful for you. It has plenty of tips that can help you create visually appealing content on a budget. This eBook also lists some excellent software and tools you can use for content creation.

Welcome to the topic “The Rise of B2B Video Marketing.”

Business-to-business (B2B) and business-to-consumer (B2C) are the two most important business types in the digital marketing world. The marketing strategies used in B2B are quite different from those in B2C.

Typically, B2B marketing focuses on logical process-driven purchasing decisions. In contrast, B2C marketing focuses on emotion-driven purchasing decisions.

Video marketing became highly popular in recent years. As reported by Cisco, online videos would make up more than 82% of all consumer internet traffic by 2022. Today, brands are competing to create high-quality visual content to market their products and services.

Using video allows you to share more information, and most people prefer watching videos over reading text. In fact, about 72% of customers would rather learn about a product or service via video.

But is it beneficial to use video in B2B marketing?

What is B2B Video Marketing?

In B2B marketing, the content and strategy or content is aimed at a business or organization. Companies that sell their products and services to other businesses or organizations use B2B marketing strategies.

B2B video marketing is a kind of content marketing that involves planning, creating, and sharing video content. The various formats, including YouTube videos, video-podcasts, webinars/webcasts, and social media lives, can be used for B2B video marketing.

Some parts of your B2B video content should be free to access, and some parts should be gated.   

B2B vs. B2C Video Marketing

A lot of people think that B2B buyers make decisions based solely on price and profit potential. They don’t give much thought to brand reputation and emotional triggers. Thus, marketing that appeals to emotions and feelings has been limited to the B2C realm.

However, in reality, B2B buyers are also influenced by emotions and feelings. So, diving straight into the facts about new products or services in B2B marketing is not an ideal approach.

The rise of B2B video marketing is even less surprising when you consider the kind of content produced these days. According to WebDAM’s findings, 81% of people skim when reading something online, and they remember only 20% of what they read without visuals.

Since visual content like videos increases brand awareness and engagement, 73% of B2B organizations agree that video has positively impacted their marketing results.

B2B Video Marketing

Videos about product features, How-to videos, explainer videos, and professional reviews are among the most popular videos created in B2B video marketing. But your marketing should not be limited to these categories only.

You can make relevant videos about anything that your target audience would find interesting. When selecting topics, try to choose the ones that are naturally visual and more complicated. Videos allow you to present complex information in an easily understandable manner.

Moreover, you have to determine how you will use your video. You can include it in emails, showcase it on your website, or share it on social media. But keep in mind that the channel you’re going to choose should ensure that your videos reach a wider audience and help you attain your marketing goals.

Have any questions regarding the topic Rise of B2B Video Marketing? Feel Free to comment down below.

Also Read: Make Webinars Great Again (Done-For-You)!