A video looks good ONLY if you’re using good graphics.
And creating graphics that you can use in your videos, ads, blogs and websites and social media isn’t easy or cheap.
I created a short video showing you how we create stunning looking logos, banners, e-covers, mockups, cinemagraphs and all the other type of graphics that we use on our websites and in our videos.
Unlike using photoshop for every single thing…
…or hiring expensive freelancers for our design, we use a suite of easy to use design apps called ZSuite.
Using ZSuite you can can easily create:
Logos in just few minutes – no design skills needed
Social Media banners and covers – re-use the logos and design
Cinemagraphs & Gif – convert videos into animated images
Mockups – put your logo, pictures or product on mockups
And pretty much any other kind of design you want.
You can pick up Zsuite right now for a special one-time discount fee right here:
1) ZSuite GFX Pack: (free upgrade)
Get instant access to over 2000 Stock Images to use in your designs + 1000 Video Clips In Multiple Niches to use in your videos, presentations and more PLUS you get access to 100 pro fonts.
2) ZSuite Logo Kit: (free upgrade)
Get access to 300 ready-made logo designs that you can use for yourself or for your online and offline clients. These logos are easy to edit and can be sold on fiverr and other freelancer sites.
3) ZSuite WordPress plugin: (free upgrade)
With the ZSuite WordPress plugin you can create stunning IM Graphics right from inside your wordpress websites.
4) ZSuite Clients Getting Training: (free upgrade)
This 8 part video training series will teach you how you can use ZSuite app to setup a graphics business online and start getting high paying clients.
Got questions? Comment below or email me back and I’ll try my best to help you out!
Influencers have taken social media marketing by storm, but the truth is that influencer marketing can make or break the business. Social media indeed is a place where audience directly engages with their favorite celebrity and people follow them to know more about them. It gives entrepreneurs a chance to choose right influencers with most number of followers and this surely boosts sale.
It is a fact that influencers with a large social media following and a recognizable brand name can persuade the followers to show interest in the campaign that they are running on their social media and this would eventually increase website traffic and conversions. For some time now influencer fraud is increasing due to a lot of factors that might go ignored but, should be taken care of to avoid fraudulent activities.
Before anything else let’s understand, what is Influencer Fraud?
Reputable influencers build their followers by investing many years and efforts through targeted content on social networking sites like YouTube, Pinterest, Instagram, Twitter, and Facebook. These influencers provide relevant information to audience in their unique way that will entice them to buy the product that is being endorsed. There should be a solid and authentic connection between the influencer and the audience because this eventually adds value to their marketing schemata.
Unfortunately, the influencer industry has also been introduced to frauds by public figures who want to create brand authentication but with shortcuts. Influencer marketing fraud has come up by the practice of buying followers in order to show a bigger number in “followers section” on social media profile or using bots to generate fake comments. According to studies, fraudulent influencers increase their engagement with brand’s social campaigns imposing as genuine influencer. And what normal people don’t know is that more than half of them are not genuine and that they are paying to influencer who has generated fake follower’s and fake comments.
How would you know if the influencer is fraud?
Entrepreneurs generally fall in the trap of fraud influencers but once you are tricked you will realize that you have wasted not only your hard earned money, but time as well. Here are few sign that can help you to track down fake influencers.
Instant raise in number of Followers – Sometimes, the number of followers are increased overnight while there is no big event that could be the reason for it. If you get to track that there is sudden spike in followers then it could be the possibility that influencer might have bought new followers.
Unmatched reactions to Followers – It is the easiest factor that could be tracked down. All you need to do is go to the profile page of the influencer and scroll down to recent post, if there is lesser number of followers and relatively higher number of comments then it might be because of auto generated comments. Conversely, if an influencer has a substantial number of followers with very few likes and comments. Then beware!!
Comments Don’t Align With Posts – If you notice that comments that are posted on the comment box have no relevance with the post. For instance if influencer has posted a video of cute baby singing and the comment is on entirely different subject. This is a sure sign of fraudulent comments.
How To avoid getting trapped in influencer fraud
All you need to do is keep a hawk eye on influencer’s history which includes the active time on social media, the raise in the number of followers, comments & likes. What are the things the influencers is posting and what kind of reaction is received. Another most important thing is to track the performance of the other campaign the influencer is associated with.
I hope you’d like the post. Let me know your opinions about the post in the comment box below.
With lots of content being created, published and promoted, optimizing blogs, and websites become a crucial task in marketing strategies. It is extremely crucial to avoid making mistakes that might bring down the ranking of your page. In this blog I have mentioned 8 most common SEO mistake and how to resolve them.
Choosing inappropriate keywords
One of the most common mistakes that people make nowadays is choosing wrong keywords. When you are choosing keyword it is highly important to realize the potential word that your audience is more likely to choose. It is better to do background research to look for apt keywords.
Neglecting dated content
Many of us create tons of content; we publish it and then never look back at it again. But little did you know that you are leaving opportunities on the table by not refreshing the content by not updating it and eventually keeping it relevant for searchers. It is important to dig into the previously written content and blog posts, and refresh the topics that are evergreen and are still relevant.
Not recognizing the need for mobile experience
Users don’t have time to toil over a piece of content for a long time, thus they are looking for something that doesn’t take much time to comprehend and, is yet informative. If readers fail to see the value in the content they’ve clicked on they will not wait for any further and move on to another more relevant blog or article. Content in large blocks is a big turn-off for many readers, especially those using mobile devices. Always make sure to utilize heading tags to break the content. This will not only make it easy for users to scan content, but also send a positive signal to search engines.
Haphazard internal linking
Internal linking is the key. If internal linking is not appropriate then you are leaving a lot of your traffic astray. It is extremely necessary to keep a track of your top performing pages and placing the links of those pages. Excess of internal linking can look like unnecessary stuffing and it is recommended to avoid it.
Skipping Meta Titles & Descriptions
Search engine optimization is incomplete without Meta Descriptions and Title Tags. Neglecting tag means a huge missed potential for content. Another most important technical detail that content marketers sometimes forget to include is image tags. The alt tags of the visuals must be included in the content because bot fail to see the picture but they can read alt tags.
Taking Influencers For Granted
When you share something on social media one of the major concerns that you have is to get the utmost attention of the users who have myriads of followers on social media. The benefit that you are going to get is that their content is noticed by the target audience as well as search engines. Thus it will be advantageous to use their credibility for better outer reach.
Plagiarized Content
Sometimes there can be a temptation to use some of the best content that you might have created in past or the content that you might have read somewhere. Beware! This is one of the worst SEO mistakes that you could make that can spoil the ranking of your blog. Repeated and duplicate content simply doesn’t work. Instead, write original content so your website doesn’t get defamed.
Prioritizing Quantity Over Quality
We have to get clear with the fact that producing more content then the competition doesn’t make any difference. What is the use of the content that is of no use for your audience? Do you think people have time to read your content just for the sake of it? Before you start writing you need to create the content strategy that not only benefits the readers but also help in boosting your website and page rank. In fact you must take references for additional add-ons to your content.
I hope with this blog you got the idea to avoid SEO On-page mistakes that people most commonly make. If you like the blog, please share it with your friends and if you wish to give any suggestion,write it down in the comment section below.
At the initial stage of the business it is quite a significant challenge to get noticed on social media and over the top of it, creating relationships and brand authority is yet another task. Have you ever wondered why the amazing posts that you flood your social media with, don’t seem to be attracting enough interactions? If you are still oblivious to the impact of live streaming on social media – then the time has come now that you get to know about this weapon and include it in your web marketing strategy.
Let’s dive into 6 practical ways of making better live videos!
Shun Hesitation
An extremely common reason why people procrastinate going live is that they feel hesitant in front of the camera. Shyness is the main reason why they ignore such a substantial factor that can work wonders for their digital marketing. But the only way to battle off shyness is, by practicing with the mirror and recording while practicing so you get to know where you actually stand. If you want to make engaging videos you ought to familiarize yourself with the audience you are targeting.
Plan Out Before You Execute
Who says you need to go in cold when doing live video?
Spontaneity should always get a bonus but it is always good if you prepare things beforehand.
It should be pre-decided that what topics are to be covered in the video or what you want your audience to get out of it, as well as what actions you want them to perform after. Make an outline around which your videos should be built so you have a clearer picture in your mind about which direction you need to follow for creating live videos. The outline should include a call to action to get viewers to visit your website, subscribe to your page, buy your product, etc.
Invest In Some Gear
Holding your video recorder for 10 minutes might seem like a good idea but believe me it is not. Initially, you will need a few most basic equipment, you’re going to want two pieces of equipment to improve your live videos:
A decent microphone
A sturdy tripod
The Audio quality of live videos makes a huge difference so think about getting a good mic. You will also want a tripod so that your videos are steady and not shaking all over the place.
Engage With Your Audience
With live streaming, you can have personalized interactions with your viewers. This will fetch you more audience involvement which would eventually benefit you and your business without looking as shrewd advertiser.
One of the best ways you can interact with the live audience is through an AMA (Ask Me Anything). It is recommended to do a live stream where you be the host and initiate to take questions from your viewers and answer them in a casual, light-hearted manner.
Here are a few tips for engaging with your audience:
Talk about your personal life
Offer something of value that your audience would be interested in
Give a funny reaction to people’s comments
Learn the art of keeping your audience engaged
Video Length
The moment you begin your live stream, it will take some time for a decent number of viewers to find their way to your video. Ideally, you should aim for minimum of 15 minutes of streaming time. This, on one hand will allow more people to join in while on another hand it gives a chance of effective engagement to viewers.
Beware Of Video Lag
The most important thing that you should keep in mind is that there is no video lag. There can be certain instances where you would be asking questions and not receiving answers for quite some time. Do a workaround by following up every question, or adding context or interesting anecdote so the audience gets the time to catch up with the lag.
I hope with these tips, you will be able to walk into the expertise of making visually attractive live videos that will net you more followers on social media and loyal customers for your business.
Boosting traffic through social networking sites needs efforts and most of the time it gets tricky to engage people on social media. Engagement increases when you build a relationship on your networks especially if you have already spent on paid advertising. But the fact that is needed to be pondered about is while paid social Advertisement can certainly help in boosting your website traffic, how do you drive in traffic to your social channels? It is a well-known fact that social media has the ability to be a major source of traffic to your site. The larger presence you build on social media, the more you can rely on steady social media traffic to your site. Let’s check out these 7 ways to boost traffic through social media.
Visual effects over audience
The first impression plays important role in getting more traffic. People need visual content to take a final decision. If a customer is thinking to buy any product then the first thing he would look forward is to see the images of the product and the demo. Visuals are 85% more likely to influence the decision of the buyers. One of the best way is to remain proactive. Use multiple social media platforms to spread the word.
Derek Halpern’s Drafting Technique
Derek Halpern’s drafting technique takes advantage of your competitor’s slipstream. Each competitor tends to stay right behind the one in front so that they have to deal with less air friction. You can use your competitor’s slipstream to your advantage. The idea is simple. Whenever your competitor posts an article on big sites and gets a considerable response you can reap out benefits from it for your own business.
There are two things that you need to know about the site on which the article has been posted:
The particular site accepts guest posts.
What kind of topics are they looking for in their guest posts?
With this knowledge in hand you can contact the blog or mainstream media site and pitch them a similar idea for a guest post, they will be happy to publish.
Know The Correct Time To Reach Your Audience
Being consistent is what pays off. The more consistent the marketer gets with social media the chances of being visible doubles. Keep a daily publishing schedule as it play a crucial role in building traffic. It is extremely recommended to have a rough idea of the number of required posts and when to post so that you get most of the attention. Make a schedule and start posting according to it on Facebook, Twitter, Instagram, Google+. Use can use calendars on social media write your schedule along with reminders
Focus On Analytics Data
Google analytics data is an important aspect that tracks the performance of post on social media. Plan your content strategies, pay attention to the posts which are popular and know what kind of content your audience is looking for.
Associate With Blogging Sites
Blogging sites have myriads of bloggers from every niche. Partaking at these sites will result in the best kind of traffic because everyone here is capable of linking with your mindset. This way you will not only get direct traffic to your blog but you will also end up getting traffic from visitors who end up linking to you.Getting traffic from Bloggers is simple. Create a full profile like and just start exploring. Find people in your niche that interest you and comment and vote on their profiles. If you are consistent in liking their posts then they will vote you back resulting in your exposure in the community.
Did you find the post helpful? If there any step that we have missed, let us know in the comment section below.
Being an extensive marketplace, AliExpress gives a wide range of products to choose from. Most of the sellers who are selling product on AliExpress are overseas manufacturers and ‘competition’ is the reason why their prices are high! It is a fact known to almost every seller on AliExpress dropshipping site that most of the customers are resellers and are predominantly interested in dropshipping through AliExpress.
What makes Dropshipping with AliExpress so easy?
Dropshipping through AliExpress is very convenient as there is no upfront fee, so you are free to test the products without having to pay a single penny. Start dropshipping today using AliExpress, for free. Moreover there are many sellers on AliExpress who have photos that you can use on your website, as well as you can read their detailed product descriptions and you can further use this detail to describe the product on your e-commerce store.
Not to forget, dropshipping using AliExpress is as simple as ordering the product on AliExpress.
If you are a beginner then, getting skeptical and apprehensive is quite common. I am writing this blog to make your dropshipping procedure a cake walk. All you need to do is just dive in and see how to use AliExpress to Dropship like a pro.
When any customer places an order on your e-Com site, you have to purchase the same item on AliExpress on your customer’s name and shipping address.The AliExpress seller(s) will handle rest of the things themselves.
It is extremely important to keep a spreadsheet handy. This list must include the list of all the products that you are offering on your e-Commerce site, the price that you are paying AliExpress to buy those products, the amount you’re selling them for, along with the link to AliExpress listing. With this, it will be easier for you to find thesupplier on AliExpress as well as keep track of price changes.
Another important thing you should keep in mind while ordering on AliExpress is to make sure that you give an idea to your seller that the product is for dropshipping. Thus, the dropshipping supplier shall not include any invoices with the package that is being sent to your customer.
ones the procedure has taken place, you will soon receive an email including a link letting you know that the order has been shipped. Check the link to see the tracking number for the product.
Go to your Shopify admin, feed in the tracking number and close the product delivery.
When the order arrives, AliExpress will send you an email asking for confirmation, if the order was received. Give some time to the customer to get back to you in case there is any problems with their order. This way, you can bring up the issue with the AliExpress supplier.
I hope you’d like the post, and definitely, you’ll get a clear picture on “Dropshipping Through AliExpress”. Let me know your opinions about the post in the comment box below.
Dropshipping basically refers to the retail fulfillment method where the merchant doesn’t stock the products it sells. Instead, when the online store sells a product, it purchases the item from a third party and direct shipment to the customers takes place. My today’s blog is all about giving my readers the idea of selecting the most profitable dropshipping products on AliExpress.
Select The Niche
The primary step towards finding best-selling products on AliExpress includes knowledge about the potential of every niche that depends on certain criteria, and defined parameters. These criterias and parameters most likely influence the selection of the niche. First of all, visit the website of the dropshipping supplier on AliExpress. Check the relevant statistics that aid in the comprehension of the particular niche and trending products amongst the customers.
Explore Google Trends
Google trend will let you know if a particular item is getting popular among people. Not only does this tool tells about the interest of people over the time but also gives additional information.
Social Media Search
Social networks play a crucial role in searching the product for sale and to estimate the potential niches. Social networks like Facebook, Instagram, Pinterest do a substantial task of creating insightful content. So, surfing social media gives the extensive range of valuable ideas.
Facebook, Twitter, Linkedin, Snapchat and other social media, give examples of content marketing and are worth taking note of. Due to its reach, social media is considered as online store builder.
Sorting Out
AliExpress has a wide range of products. Make a list of the products that you want to dropship into your Shopify account. Ones you have the list of the products related to the chosen niches that are demanded by Internet users there is no need to waste time further in searching useless items. Your next immediate step should be to filter out the suggestions that are inappropriate for a drop shipping store. Products in your list should be:
1. Unique and impressive
Offer products that are worth the wait. Your product should be unique why would the customers buy from you if they could find an identical item in a nearby store and start using the products immediately? Give them impressive offers, discounts or complementary goodies.
2. Quality
Dropshipping stores show the best results when they generate impulse purchases. Generally speaking, that’s the effect you should try to achieve: if you have managed to build your reputations amongst your users, the chances are that they are going to recommend your products to their friend and acquaintances. And in online business reputation play an essential role.
3. simple/uncomplicated
Your store should have products that are simple yet unique and impressive. People never get to use the displayed item for trial before they purchase it or, they don’t get the chance to check the performance of technically complex items. This factor may turn out to be the hindrance between your product and your customers. As a matter of fact, products that are highly sophisticated tend to cost quite a lot, so go for a second thought before you start working with them!
4. Perfect for delivery
Note that the items that you keep in your store will get purchased by people across the world and thus you will have to ship to the respective address, while you create e-Commerce website make sure that the products are:
Lightweight, to prevent the imposition of the undesired extra shipment charges
damage-proof
5. Able to grow
Entrepreneur should be an intelligent foreseer as well. The basic idea behind e-Commerce store is to cater to the needs of present-day customers and to grow the business in future. There should always be a room for expanding your niche and categories, thus chosen products should have the potential for growth.
6. Legal
Search if there is/are any particular product(s) which is banned for using or selling, in the country or region you’re targeting. It is better to stay away from such products. Plus, don’t sell products or services that breach the law and order, or copyrighted items that are a subject of intellectual property law.
I’ve tried to include all the factors that are required to dropship the most profitable products from AliExpress. If i happened to miss out any point then let me know in the comment section below.
Leads2List has the potential to get you UNLIMITED FACEBOOK LEADS straight to your autoresponder. It lets you build an ultimate list without the use of any website, opt-ins or fake emails. Yes, get your leads right from Facebook. You will get your prospects’ email ids, name and any other information that you will request for.
Some of the Outstanding Features are:
It lets you connect with any Facebook page in fraction of seconds.
Run Facebook lead-gen ads and send leads directly into your autoresponder.
Single setup runs forever. Leads keep pouring in without any maintenance.
Send welcome emails containing credentials to anyone who signs up.
100% Accurate Facebook Emails. You can virtually guarantee this is the user’s main account.
Single click signup. Your prospect never has to fill-up any information.
Connect with multiple Facebook pages and multiple Auto-responders.
It works for you, no matter in which niche you are working:
Product Vendors
Affiliate Marketers8
e-Com Sellers
e-Cmail Marketers
Local Businesses
Amazon Sellers
It’s only 1-2, and you’re done!
Step1: Make Facebook leadgen ad.
Step2: Connect Leads2list to ad.
And you’re in, sit back & watch the leads pour in!!!
Also, you can get access to my exclusive bonus kit and OTO exclusive bonus kit. You get all these apps and training as a part of my bonus kit:
AK Booster Pro can help You Gain a Massive Advantage over your Competitors… And Maximize Your Profits in a snap… Find profitable, easy to rank, Kindle niches in minutes and promote your book to thousands of hungry buyers to rake in loads of traffic.
2. Resellers License to Simple Social Expandable
This WordPress plugin adds social network buttons and five social sharing buttons such as Facebook, Google Plus, Twitter, and Pinterest to your WP blogs!
3. Resellers License to WP Engage Plus Plugin
Create Engaging Polls And To Survey Your Visitors Which Will Allow You To Clearly Understand What Their Opinion Of Your Site Is!
OTO Exclusive Bonuses:
1. Personal License to Lead Filter WP Plugin
This powerful new plugin lets you quickly and easily create interactive pop ups that allow your visitors to indicate if they approve or disagree with a statement or answer yes or no to a question.
2. Resellers License to Xyber Email Assistant Software
Stay On Top Of Your Business With The Ability To Instantly Respond To Email For More Satisfied Customers, Affiliates, and Partners!
3. Personal License to WP Conversion Tracker
With this plugin you can improve website conversions based on smart data, know all about your website visitors and rapidly identify the traffic investment with highest conversion rates.
Some additional new bonuses you can get:
1. Whitelabel License to FB Lead Capture
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3. Whitelabel License to Secure Password Generator
4. Whitelabel License to Azon Profit System
5. Whitelabel License to Simple Yahoo Cash
6. Whitelabel License to Popularity Posts Widget
And, the best part is:
You can target any audience and can run low-cost ads on Facebook.
There are prospects click on ads to subscribe.
You can take them to any location.
It’s the most powerful way to get leads on Facebook.
You should get this software as it can easily and instantly direct unlimited Facebook leads straight into your autoresponder. Use the power of Facebook leadgen ads to pull in a ton of fresh leads every day. Marketers who will translate that into a never ending inflow of sales and commissions.
So, you’ve got a great idea about writing a blog post, but you’re bit confused about where to start from. But you should not worry about it, because this is something a lot of Bloggers go through.
If you’re stuck and you’re looking for help, go through this blog post. Here you’ll get some steps to write a perfect blog.
1. At first, pick up an appropriate topic:
Before writing about anything, you need to have a clear picture if what you’re going to write about. Pick a topic in any niche you want to write on and you’re passionate about. Try to pick a topic that is interesting, motivational and has a positive influence on society.
When you’re passionate about the something, it gets much easier for you to express your views about it, in an effective way.
2. Understand your Audience:
Understand whom you’re writing for so that you can create a piece of content that really speaks their language. This will help you connect with people.
Try to think from their perception, so that they feel related and cognate to the text they are reading. Think about their demographics and keep few points in mind while writing:
Keep in mind their age and gender.
Their location, whether rural or urban.
Their marital status.
Their education status.
Their income level.
Their personality type means their likes and dislikes.
3. Pick up a working Title:
Pick a title that roughly describes your topic. It can be rough, or the perfect title. But it must explain the gist and the main message of your post.
4. Arrange the Content:
For better writing, you need to first arrange your content. Split your content into sections and give each section a heading. Make every heading very clear that what it is about. Describe it clearly to remove the ambiguity between all the headings.
You must emphasize on a key area under each topic that you want to cover for your reader. And, further describe everything accordingly that rotates around the key point to explain everything exactly.
After writing headings, add notes highlighting key points you want to discuss. Writing notes would be helpful in writing the main content later on.
5. Your intro plays the Key Role for your Posts:
Your intro is very important for your blog posts. It needs to grab your audience’s attention and get them hooked on reading the rest of your post. You must understand their perception and capture their interest within first few lines so that they love to dive through your post and they continue reading it.
You must give them the incentive to keep them reading. Show them that how you can relate to the user and the position they are in. You must explain to them how your post is going to solve their issues. So that they love to read it.
6. It’s time to start Writing:
It’s the time for your first draft. Walk through each of your headings and expand on the nodes you made earlier. Do not worry about spelling and grammar right now, just focus on getting your message across to your audience. Your content must be clear and meaningful.
There is a difference in writing a blog post and writing a term paper. Do not feel any burden or pressure while writing, write freely. Make your writing personal and try making a connection with the reader. Dont hesitate to show your true personality with your writing.
Explore more while writing. Before you start writing go to your “den” your ideal place for writing where you can remove all the distractions.
7. Proof Reading of your Post:
Read your post from the start to review it. Proofreading is must, so that you can find that where you need to make changes. Read and make notes of anything you want to revisit later.
Your writing must be in natural flow. Do not forget to add all the points you wanted to add. Your content must be to the point, make sure you do not add any unnecessary content. You must answer all the questions and solve all the problems of your readers that are related to the topic you are writing about .
8. Optimize for On-page SEO:
Ultimately, you want that your post would be seen by a large group of people. Otherwise, no point of writing it. So you need to make sure that your webpage is optimized for the search engines. Some key points to make it SEO full are:
Write the best content for your writers.
Add your primary keywords in your titles and header tags.
Also, use the keywords in your alternative text for the images.
9. Add a Featured-Image:
Add a featured-image at last in your post which makes it stands out of the crowd of other posts. Your featured image must be eye-catchy. It must add a great punch to your posts.
Featured image is the identity of your blog post, it will be displayed on your archive page and when your post is shared on social media.
10. Add a CTA:
Once a reader has finished reading, present them with a prominent Call-To-Action to complete. Like you can ask your readers to sign-up to your newsletter once they reach at the end of the post.
These are all the foundation points that you will require to write a good post. Hope you gonna like the post and will definitely get the idea of writing a good blog post.
Let me know about your opinion. Also, write in the comment box below if you’ve any other ideas of writing a good blog post.
The quickest way to approach newest audience and to gain masses of the social proof, you need to create highly shareable content that easily gets shared. It’s true that social media has been dubbed pay to play, but it would become really easy if you have highly engaging and shareable content, as the content will do the job for you, and ultimately you will rely less on paying for reach.
So, all you need to do is create engaging content.
But it’s easier said than done, right?! Don’t worry, after reading this, you’ll easily create highly shareable content!
It’s true that creating highly engaging content is really tough. And you put all the efforts in creating perfect posts, researching, writing, proofreading, publishing and promoting. But, ultimately what happens?
No likes, no comments, and definitely no shares.
So, how you really going to get the content that gets shared easily on different social media platform.
There are 5 fundamental reasons why people are going to share your content on social media:-
1. Create more Brand Advocacy:
After liking your brand, suppose someone has started retweeting everything you did, and this keeps on growing every day… after 6 months you will have hundreds of people retweeting everything you did, just imagine how cool would that be!
Be Proactive:
It’s not necessary that you have loads of people saying how great you’re, the need is to only get engaged with the perfect clients. If you want to create new relationships and keep up with existing relationships, make regular time in your diary to proactively go out and interact with people. The more conversations you’re having, the more reach you’re going to get on your posts because the algorithms on social media platforms now give preference to posts from people who you interact more with.
Be Reliable:
Brand advocates will share your content even without reading it in most cases – because they know what to expect from your content. They know the style, they know it will be great quality and they blindly trust you enough to share it without even reading.
So, keep on doing the good work and try your best with every post.
Let them in:
People can only be the fans of whom they really know a bit more, so let them in a bit more, tell you story and share things. Be humble and modest rather than bragging, tell people your flaws and allow them to feel something for you.
2. Tap into their Emotions:
If we can tap into emotions, we can unlock the power to move people into action. Tell your story, show your audience how much effort you’re really putting into it, what it means to you, show your training high altitude simulation mask you have to wear, show the miserable weather you’re out in… be honest, raw and open.
Then really you’re ready for a massive engagement and huge traffic.
The emotions you can tap into on social media are: love, joy, disgust, anger, surprise, envy, amazement etc.
3. Appearance:
People will only share content online that aids them in their goals to portray themselves how they want to be seen, whether that’s helpful, caring, funny, smart, sexy, trendy and so on.
So we need to reverse engineer this and think about how we can create content that makes our audience look good by sharing.
You can grow incredibly fast by appealing target audiences own appearance. Now it’s your turn, how can your content make your audience look good by sharing your content. If you want more shares, help your audience look good with your content.
4. Always do Cause-based Content Marketing:
If you want more shares, align your brand with a cause that is both real and relevant. If you can align your brand with something your audience is passionate about and cares about then you hold the power to be shared. This is Cause-Based Content Marketing.
You can start a campaign with a cause for the welfare of the people in any particular area or age group.
For example, you can start a ‘Without drinking, Safe Driving Campaign’, and now just think of the people whose lives had been impacted by the drunk driving and they just want to promote safe driving. They will surely have a great impact of this message, and will definitely share this message.
Apply it to your Business:
Success in this area is all about developing the right strategy and executing it in an authentic, organic way that brings mutual benefit to everyone involved. So it needs to be real. But it also needs to support something relevant to your business and audience.
5. High Value:
Put more effort into making your content better and giving as much value as you could, to get the massive engagement.
Whenever you are going to write a blog post or article, always start with a lot of research doing, create unique images or posts, proofread it many times and then you can write a better post. And, you’ll start getting more shares than ever, more fans, more subscribers and more customers.
So, always think how much value you’re giving to your content. If you’ve followed the full process of unique images, proof-reading etc, then surely you’ll get insane engagement.
Go the extra mile, it’s never crowded.
We’ve spent a ton of time researching and testing the ideas in this article so that we can help you as much as possible, not to mention spending all day writing this article!
So if you have enjoyed this article, we’d love it if you could give us a comment and a share!
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Derek Halpern’s Drafting Technique
